Ed Jewell’s interest in vintage t-shirts was born while touring around the country with his band. His love for collecting unique tees became his inspiration for starting his own company. Ed began to design t-shirts but couldn’t find someone to print them to his standards and satisfaction, so he decided to do it himself. In 2004, he opened Danger Press to create high-end, high quality t-shirts. Today, Danger focuses on work in the arts, entertainment and music industries. When Ed is not printing t-shirts, he is usually on an outdoor adventure with his wife, Erin, and two little girls, Quincy and Eden.
We must have tried on 200 t-shirts from 50 different manufacturers before finding a soft cotton t-shirt which we both loved. After putting that much effort into finding the perfect tee, we weren’t about to go with anything less than a stellar screen-printer. When we reached out to Ed, he immediately invited us to his shop – a cool warehouse in SW Atlanta where he gave us a tour and walked us through the steps it would take to create the perfect print. He taught us that various inks react differently to certain fabrics. He showed us how he mixed colors and created screens, and he demonstrated how the pressing technique itself could influence the outcome. Choosing the perfect look, style and feel was as important to Ed as it was to us. By the time we left his warehouse, Ed knew how to create exactly what we wanted, and we knew we had found someone to work with for years to come. The three of us have since spent numerous hours in Ed’s awesome studio testing inks, colors and fabrics – and his patience, enthusiasm and attention to detail never ceases to amaze and inspire us. Ed is now the exclusive printer of our shirts and pillows.